• Hi, I'm Brett Roberts.

    I help SME leaders use AI to align Customer Value, Product, and Strategy to grow their businesses and stay competitive....

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    Build your business around real customer value


    Most businesses don’t struggle because they lack ideas. They struggle because they’re unclear on the value they create, which customers matter most, and how their product and strategy should evolve.


    I help leadership teams connect customer value, product focus, innovation, and strategy so they can make better growth decisions and build more competitive offers.

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    Make smarter AI and technology decisions


    AI is changing how businesses compete. But many leaders aren’t sure where it will create real value and where it won’t.


    I help leadership teams use AI to strengthen customer value, improve products, and focus strategy. I translate technology into plain business decisions around ROI, priorities, risks, and adoption.

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    Keynotes and leadership briefings on AI, strategy, and innovation


    I help leaders understand how technology, markets, and strategy are changing, and what to do about it.


    If you need a keynote, executive briefing, or leadership session, let’s talk.

  • Advisory

    Align your culture. Sharpen your strategy. Out-innovate the competition.

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    Many organisations struggle because strategy, product, innovation, and customer insight sit in silos. ValueOS brings them together so leadership teams can focus and grow. The approach combines three proven disciplines into one practical system:


    Customer value clarity
    Understanding what customers truly value and what drives choice and loyalty.

    Innovation focus
    Identifying where to improve, differentiate, and invest across the business and product.

    Strategic choice
    Deciding where to compete, how to win, and what not to pursue.

    The result is a shared direction for growth and a leadership team aligned around the value the business creates.


    I work with leadership teams through focused advisory engagements and practical workshops to turn these ideas into clear decisions and action.

  • Making smart AI and technology decisions


    I started my career in engineering and aviation, then moved into technology and leadership roles with Microsoft, Cucumber, and Datacom. Over time I saw a pattern. Technology is often adopted before its business value is clear.


    Today, AI is creating the same challenge for many organisations. I help leadership teams cut through hype and decide:

    • Where AI will create real customer and business value
    • How products and services should evolve
    • What to prioritise and what to ignore
    • Risks, guardrails, and governance
    • Capability and adoption approach

    My role is to translate technology into clear business choices so organisations invest, implement and manage risk with confidence and focus.


  • Keynotes, briefings, and presentations that make complex change clear

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    I’ve delivered more than 500 keynotes, leadership sessions, and executive briefings on technology, innovation, and strategy. My sessions help leaders understand how technology and markets are changing, and what it means for their business. Common topics include:

    • AI and business strategy
    • Customer value and competitive advantage
    • Innovation and product focus for SMEs
    • Technology trends leaders need to understand
    • Strategy in fast-changing markets
    • The future of business and work

    I combine practical insight, real examples, and clear language so audiences leave with understanding and direction.

  • Why work with me


    For 20+ years I’ve worked at the intersection of strategy, product, and technology in leadership and advisory roles at Microsoft, Datacom, Cucumber, Callaghan Innovation, and through my own businesses. I’ve helped organisations clarify value, strengthen products, and focus strategy across both enterprise and SME environments. Clients value my ability to connect strategic thinking, technology understanding, and practical business experience to focus on what will actually move the needle.

    "Brett is a visionary technologist who has a knack for people and getting things done."

    "That was the best presentation I have seen in my entire life."

    "Thanks dad, you're awesome."

     

    "I was impressed with his depth of technology knowledge and his ability to translate it to business imperatives of the day. His speaking style was relaxed and entertaining. I would recommend Brett for work around technology and business strategy."

     

    "What Brett doesn't know about technology, including tricky subject areas, isn't worth knowing. He could be an expert on relationship management, and is always insightful, clever, funny, caring, strategic - often all in the same sentence or interaction!"

    "Brett's strength is his character and willingness to innovate coupled with rock solid integrity, you can and should trust this man, his advice and his motivations."

    "I have been in a lot of strategy sessions in my career and that was by far and away the best."

    "I have worked alongside Brett both within Microsoft and in other roles where he has been in an advisory role. He is without doubt one of the sharpest thinkers I have worked with. He has a very good business brain, and often comes at a problem from a different angle to others."

     

  • Contact Me

    Use the form below to get in touch or book a free 30 minute call here.

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